★★★★★
“Nick has a great product but even better is his availability to answer a question regardless of the time of day. Thank you Nick!”
GPS Leaders / About Nick
120+ GPS products tested. We sell a handful of them.
That ratio is the most useful thing to know about GPS Leaders. The rejects weren't bad on paper — they were bad in July in Phoenix, or bad in year three when the platform got acquired, or bad the first time a customer actually needed the thing to work under pressure.
- Family-owned
- California
- Since 2002
Nick Muratore
Family business · California, USA · since 2002
Answers his own phoneThe evidence
We've already made the expensive mistakes.
Nick Muratore has tested more than 120 GPS products in 32 years.
That number is the whole point. We've already worked through the expensive mistakes — the units that die in summer heat, the platforms that get acquired and sunset, the contracts that look cheap until year three. Nick founded GPS Leaders in 2002, and we're still a family business in California. What we sell isn't hardware. It's the pattern recognition built through those trials.
120+GPS products tested
32years in GPS
2002founded, family-owned
0contracts
The idea
Not surveillance. Verification.
Our most useful idea has nothing to do with devices. Most owners hesitate because monitoring feels like admitting they don't trust their people. We put it differently: the question isn't whether you trust them, it's whether you're getting what you're paying for.
That's not surveillance. It's verification — the same thing you already do with fuel, inventory, and hours.
"The real competition was never another GPS company. It's the willingness to keep guessing."
The model
Deliberately small.
We've also stayed deliberately small. While the rest of the industry chases enterprise contracts that need armies of support staff, we sell things that work the day they arrive: no annual fees during the term, no lock-in, no platform built for 1,500 vehicles sold to an operation running fifteen.
Dealers, lenders, rental and fleet operators, equipment owners — anyone whose capital spends its life out of sight.
The profile
Nick Muratore is the founder and CEO of GPS Leaders, a vehicle intelligence company he established in 2002 and continues to lead from California. Over a 32-year career he has evaluated more than 120 GPS hardware and software products, developing the comparative expertise that underpins the company's approach: recommending systems on evidence of field performance rather than specification. Under his direction GPS Leaders serves vehicle finance, dealership, rental, fleet and equipment operators nationwide, on a model built around transparent pricing, no annual fees, and owner-level accountability.
Family-owned · BBB-accredited · IADAC member · Nick on the record — the podcasts
From Google
The phone thing is real.
★★★★★
“We dealt with Nick Muratore and I must say that he was great to talk to and have there to answer questions and explain everything to us.”
★★★★★
“My rep is Nick. Fantastic customer service. We have had no issues with any devices. Easy to install and use. Definitely recommend.”
One conversation
Tell us what you're running. We'll tell you what holds up.
Your vehicle count, where you finance, what's walking off the lot. If what we sell isn't going to help you, we'll tell you that instead.