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GPS Leaders / Consulting

The hardware is the easy part.

Nick Muratore has spent 32 years watching businesses lose money in the same few ways — and most of the time the answer wasn't the most expensive device in the room. It was knowing which questions to ask before buying anything. You can hire him for that part.

Book a 20-minute fit call (855) 432-6423
  • $250/hr · the first call is free
  • No obligation to buy anything
  • Answers, not a proposal deck
Nick Muratore, GPS Veteran and CEO of GPS Leaders

Nick Muratore · GPS Veteran & CEO

Why him

He has tested more than 120 GPS products. He sells a handful of them.

That ratio is the whole offer. The rejects weren't bad on paper — they were bad in July in Phoenix, or bad in year three when the platform got acquired, or bad the first time a customer actually needed the thing to work under pressure. Most people offering GPS advice are selling the one system they carry. What you're hiring here is everything he rejected.

32 years in vehicle tracking
120+ GPS products evaluated
2002 founded, still family-run
0 contracts required

What he's usually called about

Four ways money leaves a fleet without anyone deciding to spend it.

01

Vehicles that go where they weren't supposed to

Side jobs, after-hours use, the truck that's somehow always ten miles off route.

02

Assets that quietly stop earning

The trailer nobody has moved in five weeks. The unit that stopped reporting in March and nobody noticed.

03

Hours billed that were never worked

The gap between the timesheet and the ignition log, which nobody wants to be the one to check.

04

Collateral that walks

The car you financed, the customer you can't reach, and the recovery that costs more than the deficiency.

He founded GPS Leaders in California in 2002 because the pattern was consistent enough to solve. Owners across vehicle finance, rental, fleet and equipment come to him for the diagnosis.

How it works

Three ways to use him.

Nick charges $250 an hour, and every one of them starts with the same free call — so you get the number and the scope before anything begins, not an invoice that grows.

Start here · free

The fit call

20 minutes · no charge

You describe the operation, Nick tells you whether there's anything here worth paying for. Sometimes the answer is a product page and a phone number, and that's a fine outcome — you'll get it straight either way.

  • A straight yes or no on whether consulting helps you
  • If no: what to do instead, at no charge
Book the fit call

You already run something

The audit

$250 an hour

A review of what you have now — devices, terms, contracts, what's actually still reporting, and how much service you're carrying that's about to lapse. The point is to find what's already costing you before anyone buys anything new.

  • A written findings document, not a sales deck
  • Your real device and service position, unit by unit
  • What to fix first, ranked by what it costs you to leave it
  • A call to walk it, with your operations person in the room

You're changing something

The rollout

$250 an hour

You know you're deploying, expanding or replacing. Nick designs the whole thing: what hardware survives your conditions, how it gets installed, what to negotiate with vendors, and what you measure so you can prove it worked.

  • Hardware and platform selection, with the reasoning written down
  • Install plan and the failure modes to expect
  • What to negotiate, and what the terms should say
  • The handful of numbers that tell you it's working

The part most consultants leave out

We also sell trackers. You should know that going in.

It would be easy to leave that off this page. But you're considering paying us for a recommendation, so here it is plainly: GPS Leaders sells a small number of GPS products, and Nick is the one who chose them.

The way that stays honest is simple — the recommendation doesn't change based on what we stock. If the right answer for your operation is a system we don't carry, the findings will say so, by name. If the right answer is that your current setup is fine and you should spend the money elsewhere, they'll say that too. A recommendation you can't trust isn't worth paying for, and it isn't worth our name either.

So here is the part that makes it real: the fee is not a deposit. It doesn't come off a hardware order, and it isn't refunded if you end up buying from us. The moment it works that way you aren't paying for a recommendation any more — you're putting money down on equipment and hoping the advice comes free with it. You're buying the hours. The hours are yours either way.

Straight talk

When not to hire him.

  • You have three vans and one question. Don't hire anybody — call us, that's free and always has been.
  • You want a second opinion that agrees with the decision you already made. We're the wrong call.
  • You need someone to run the fleet day to day. That's an operations hire, not a consultant.

About Nick

Nick Muratore has spent 32 years watching businesses lose money in the same few ways. He founded GPS Leaders in California in 2002 because the pattern was consistent enough to solve — and because the answer was rarely the most expensive device in the room. It's still a family business, which is why you get an answer from someone whose name is on the door.

Nick Muratore — GPS Veteran & CEO, GPS Leaders · 32 years, 120+ GPS products evaluated

The longer story

Start with twenty minutes.

No deck, no discovery process, no proposal to review. You talk, he listens, and you find out whether there's anything here worth paying for.

Book a 20-minute fit call Just want a quote instead

Or call (855) 432-6423 — a phone that gets answered.